Welcome to the second step in the groundbreaking 6-step SEO process from Solann's website SEO software. After completing keyword research and competitor analysis in step one, it's now time to build a solid technical foundation and optimize every page on your website.
Why is this step important?
This is the decisive stage that determines whether Google can "understand" and "trust" your website. Technical SEO and On-Page Optimization are a set of specific actions that make a website friendly to both search engines and users.
💡 Note: At Solann, we make this complexity simple with our specialized technical and on-page toolset.
Why Are Technical SEO & On-Page Optimization Mandatory?
Building a solid foundation for your website
💭 Imagine: Your website is a house. No matter how beautiful the interior (content) is, if the foundation is weak and the electrical and plumbing systems (technical) are faulty, guests (users and Googlebot) will find it difficult to visit and stay long.
For Search Engines
A website with a good technical structure helps Google's bots easily crawl, index, and understand the content. According to Google's own documentation, ensuring a website is accessible and indexable is a prerequisite.
For Users
Fast page load speeds, a smooth mobile experience, and a clear navigation structure will keep users on your site longer, reduce bounce rates, and increase conversion rates.
Solving Technical SEO Challenges
Solann's specialized toolset
Auditing and fixing technical errors is a task that requires precision and is time-consuming. Solann automates this process, helping you quickly identify and fix core issues.
1. Comprehensive Website Health Audit
The Website Audit tool acts like a professional "doctor," automatically scanning your entire site to detect hundreds of potential technical errors.
- Broken Link Detection: Find and fix 404 links
- Redirect Checks: Analyze redirect chains
- Crawlability & Indexability: Identify blocked pages
2. Page Speed Optimization
Detailed reports based on Google's Core Web Vitals metrics:
- LCP: Largest Contentful Paint
- FID: First Input Delay
- CLS: Cumulative Layout Shift
3. Mobile Friendliness
With Google's "Mobile-First Indexing" policy, Solann's tools help ensure your website displays perfectly on all devices.
Smart On-Page Optimization
Increase relevance for target keywords
Analyze & Optimize Title Tags and Meta Descriptions
The On-Page SEO Checker tool checks for optimal length, keyword integration, and SERP previews.
Optimize Heading Structure
Ensuring a logical H1, H2, H3 structure helps Google understand the content hierarchy.
Check & Optimize Images
Detect images missing ALT tags and check file sizes.
Structured Data (Schema Markup)
Helps Google understand your content more deeply and display prominent rich snippets.
Ready to Build a Solid Foundation?
Completing step 2 means you've built a perfect technical foundation. Your website is now ready for Step 3: Content Creation Tool.